With the majority of its global sales delivered through the channel, Lenovo is doubling down on its commitment to investing in your success.
The award-winning Lenovo 360 channel-centric framework is evolving to enable partners to accelerate business growth, enhance agility, and ultimately drive better outcomes for their customers. If you’re a solution provider or managed service provider (MSP) looking to expand your offerings, this framework is your gateway to a world of opportunities!
A Powerful Commitment to MSPs
The Lenovo 360 for MSPs pathway has been making waves in North America since its introduction last year. Lenovo has expanded investment in the rapidly growing MSP market with the global rollout of the pathway now available to partners on Lenovo Partner Hub. With a pocket-to-cloud portfolio, effortless onboarding, a dedicated channel team, and powerful incentive tools and resources, the pathway has all the bells and whistles that MSPs expect.
What makes it unique is Lenovo’s efficiency and ability to minimize frustration. MSPs can seamlessly bundle Lenovo technology with their services, making it easier than ever to meet customer needs.
New Ways to Learn and Earn
Last year, Lenovo introduced partner certifications and accreditations to the Lenovo 360 framework. These certifications give partners more ways to learn and grow. Since their introduction last year, over 2,500 partners have active accreditations in North America, with almost 7,000 on an individual seller level.
The success of Lenovo’s partner tiering model underscores their focus on growth. It now requires the completion of accreditations and certifications aligned to core channel competencies through Lenovo 360 Engage.
The result?
A network of knowledgeable partners with specialization and differentiation who are ready to tackle market demands head-on, offering market differentiation and specialization for Lenovo partners with their clients.
Next Chapter for Lenovo 360
Lenovo has some exciting new initiatives that will elevate the partner experience even further. In April 2025, the Lenovo 360 Solutions Hub will be expanded to include over 50 solutions. This update will streamline the incentive programs under the Grow pillar for managed tier partners.
Looking ahead, Lenovo will be announcing additional Lenovo 360 pathways, including GSIs, AI Data Management, and Education to meet the growing demands in these high-impact sectors. By focusing on key sectors, Lenovo 360 ensures partners can easily integrate and sell the most relevant technologies to drive innovation and success.
Channel Chief View: Keep Momentum Going
In a recent Channel Chief interview with CRN, Lenovo’s Rob Cato, VP of NA channel, ISO, highlighted why the path to partner growth has never been clearer.
“Whether a partner wishes to transact on devices, build solutions or deliver managed services, Lenovo’s portfolio, combined with our world-class channel resources, enables them to leverage what they need, when they need it,” said Cato.
Want to find out more? Download and read the CRN Channel Chief interview with Rob Cato or visit lenovopartnerhub.com.