Lenovo 360 Earns CRN's 2024 Prestigious 5-Star PPG Award

CRN® has awarded Lenovo and its Lenovo 360 partner program a 5-star rating in its 2024 Partner Program Guide. The prestigious rating recognizes an elite subset of companies that offer solution providers the best-partnering elements in their channel programs.

  • April 19, 2024 | Author: Alan Strakey
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Lenovo 360 has once again achieved the prestigious 5-star rating in CRN's 2024 Partner Program Guide award listing, showcasing its commitment to supporting channel partners with the tools and resources needed for success in the competitive technology industry.


The CRN® Partner Program Guide is the definitive list of the top vendor partner programs for the IT channel. This year, CRN evaluated 280 IT vendors, looking at financial incentives, sales and marketing assistance, training and certification programs and technical guidance. The 5-star rating is awarded to an elite group of vendors who go above and beyond to nurture strong, profitable and successful channel partnerships.


Lenovo 360 is a first-of-its-kind global channel partner framework that enables partners to leverage the full strength of Lenovo‘s end-to-end portfolio across devices, infrastructure services and solutions. Lenovo 360 makes it easy for partners to strengthen their position, respond to customer needs, invest in their success and drive additional revenue streams. Simply put, it’s Lenovo’s way of supporting partners with the latest solutions and investing in the resources they need to sell more, connect, and grow. 


Supported by the Lenovo Partner Hub, partners get concierge-level service to ensure they can access the products, services, experts and resources necessary to meet customer needs and expand their businesses. Partners also have access to Lenovo 360 Marketing Builder, which offers a unified platform for the creation and execution of co-branded marketing campaigns, tracking digital engagements in real-time, generating and managing qualified sales leads, and measuring campaign success with end-to-end reporting and tools.  


One of Lenovo 360's key strengths is its focus on partner feedback and continuous improvement. Over the past year, Lenovo introduced new accreditations, certifications and programs to recognize partners' expertise in vital strategic areas. They have also enhanced investment programs and incentives for TruScale, a comprehensive range of technology services offered as a service, covering everything from small gadgets to cloud solutions worldwide. This innovative model allows for adaptable scalability, predictable payment structures and streamlined procurement processes, all within a unified contract framework.


Looking forward, Lenovo is committed to further enhancing Lenovo 360 by launching new initiatives and expanding support to assist partners in navigating the evolving tech landscape successfully. As digital transformation and AI reshape the industry, Lenovo is prepared to equip its partners with the necessary tools and resources to excel in this ever-changing environment.


Lenovo's dedication has not gone unnoticed in an industry where cultivating strong partnerships and fostering collaboration are essential. The Lenovo 360 Circle initiative brings together partners with like-minded organizations to align ESG goals and capitalize on emerging market trends driven by sustainability for business prospects.


Lenovo 360 is a reliable ally for companies seeking to boost their expansion, meet their strategic goals, and capture competitive market share. To learn more about the Lenovo 5-star partner program, visit the Lenovo 360 partner page.

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