The speed of innovation has reached an unprecedented pace. We are seeing businesses start to modernize devices, infrastructure IT solutions to harness the promise of this new technology. As a result, channel organizations are retooling and equipping themselves to meet the evolving needs of their customers.

Today, Lenovo unveiled expanded experiences designed for its partners to do this more effectively. Lenovo introduced five tailored journeys within its Lenovo 360 Global Partner Framework. These are customized, specific pathways for partners, each of which focus on industry segments, technology solutions, and routes to market. Lenovo 360 for MSPs, Lenovo 360 for GSIs, Lenovo 360 for AI, Lenovo 360 for Data Management, and Lenovo 360 for Education are the first in a series of topics that will launch by April 2025.

Each of these pathways includes curated sales enablement, training, support communities, marketing assets, in addition to increased benefits and incentivized financial structures to grow within Lenovo’s partner ecosystem.

Lenovo launched Lenovo 360 in 2022 as a revamped partner framework that better aligned to giving channel partners access to sell across Lenovo’s end-to-end portfolio. As Lenovo’s offerings expanded, the company wanted to ensure that its channel partners would be properly supported and incentivized to sell more broadly across its portfolio. The framework has had a lot of success in that regard. Since 2022, Lenovo has issued 39,500 individual certifications and more than 10,000 partner-level accreditations through its partner education program tied to incentive tiering.

As industries increasingly adopt and scale AI-enabled tools, flexible data management, and cloud services, this is an important step toward ensuring partners are set up to succeed across these emerging areas.

We expect to see an expanded list of pathways for additional verticals and tech suites in the next year.

To learn more about Lenovo 360, visit lenovopartnerhub.com.