As we embark on a new era driven by AI, Lenovo is at the forefront offering channel partners exciting opportunities to innovate and grow.
With a full suite of AI PCs, the Lenovo 360 global partner framework, and the world’s broadest portfolio of IT solutions and services, Lenovo is helping solution providers drive the value of its next-generation devices to customers. That's what Rob Cato, Lenovo vice president, NA channel, told CRN during a visit earlier this month at CES 2025 where Lenovo received three innovation awards.
Groundbreaking AI PC Innovation
Lenovo’s AI PCs are designed to transform how businesses operate. With a new portfolio of AI-capable PCs, including the standout ThinkPad X9 with Aura edition, partners can present their customers with devices that empower productivity and creativity. These laptops are designed not only to meet current needs but also to adapt to the evolving landscape of AI advancements. But this isn’t just about selling hardware—it’s about offering a transformative experience that drives real value for customers.
5-Star Lenovo 360 Partner Program
The award-winning Lenovo 360 Engage partner program is tailored to support solution providers in maximizing the value of AI-enabled devices. Through the Lenovo 360 framework, partners gain access to training, marketing assets, and sales enablement programs that make it easier to communicate the value of AI PCs to customers. This partnership model ensures that all stakeholders – from solutions architects to end-users – are on the same path toward embracing AI.
But the program goes beyond just selling hardware. It’s about helping them navigate the complexities of AI-driven technology and offering tailored solutions that address their specific challenges.
Wrapping Services for Greater Growth
One of the largest opportunities for Lenovo 360 partners lies in wrapping valuable services around the AI PC hardware sale, creating a more comprehensive offering. This means consulting with clients to understand their specific needs and pain points and then providing services that enhance the overall value proposition.
From deployment and configuration to ongoing support and managed services, there’s a wealth of opportunities to add value—and revenue—to every transaction. By offering AI services, partners can differentiate themselves in the market, deepen customer relationships, and create recurring revenue streams.
With Lenovo’s full suite of AI PCs, the Lenovo 360 partner program, and the ability to bundle services, the possibilities for growth and profitability are endless. Reach out to your Lenovo channel representative today and discover how you can elevate your business.