According to Forbes, “Automation is the future. Marketing automation, in particular, can turn a lean marketing team into a force to be reckoned with, allowing startups and growing businesses to compete with large-scale enterprises in the war for customer attention.“

Marketing automation aims to streamline and automate traditional manual marketing tasks and campaigns across various channels like email, web, social media and mobile. It dramatically enhances a marketer's job by enabling personalized and optimized marketing campaigns, generating high-quality leads, aligning with sales teams more effectively, and providing improved reporting.

Nevertheless, the number-one challenge marketing teams face when choosing a vendor is comprehending the differences in functionality and features. This lack of understanding can lead to a mismatch between their needs and the actual capabilities of the software once they start using it.

Lenovo Makes Marketing Automation Easy

Lenovo recognizes the importance of marketing automation and has made it easy for its partners to grow their business. Taking partner feedback into account, Lenovo developed the Lenovo 360 Marketing Builder, which offers a unified platform with customizable tools and automated campaigns. It’s designed to be simple to scale and provides tracking and insights throughout each engagement stage with the customers and prospects.

Lenovo 360 Marketing Builder enables partners to create and execute co-branded marketing campaigns, track digital engagements in real-time, generate and manage qualified sales leads, and measure campaign success with end-to-end reporting and tools. All with the speed and ease of seamless, trusted automation that will improve your marketing efforts and fill your sales pipeline:

• Save time: Wasting time is every marketer's worst nightmare. By utilizing digital technology to streamline operations, you can swiftly access marketing materials, assets, and tools and tailor them to suit your campaign. This can result in a notable 14.5 percent boost in sales productivity.
• Enhance effectiveness: Effortlessly create scalable and compliant marketing campaigns while tracking real-time opens and click-through rates.
• Maximize ROI: Evaluate your campaigns' success using various tracking tools and data insights, eliminating the need for time-consuming traditional lead management techniques. Businesses that leverage marketing automation report an impressive 45 percent increase in ROI.
• Personalize the user experience: Today's consumers expect marketing efforts to be relevant and personalized. Nearly half of businesses believe automation enables them to execute multiple campaigns at scale while maintaining personalized communication.

The advantages of Lenovo 360 Marketing Builder are crystal clear: improved efficiency, heightened engagement, superior quality leads, enhanced customer experiences, actionable analytics and increased ROI.

To learn how you can automate your marketing efforts and make the most of this powerful took, check out the Lenovo Marketing Builder Overview and Battle Card on the Lenovo Partner Hub.