Meet Wade McFarland, Your New Lenovo Channel Chief

Lenovo appoints new VP of North America channel, selecting Wade McFarland from Dell Technologies to take on the channel chief role.

  • September 12, 2025 | Author: Alan Strakey
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Channel chiefs are influential executives who consistently support, promote, and execute effective channel partner programs and strategies. The most successful leaders are recognized for their ability to drive the channel agenda and evangelize the importance of partnerships within the IT industry.

Lenovo has made a significant move by appointing Wade McFarland as the new vice president of North American channel, stepping into the role previously held by Rob Cato. With over 23 years of experience at Dell Technologies, including leadership in North America channel sales, distribution, and acquisitions, McFarland brings a wealth of knowledge and expertise to Lenovo.

McFarland will lead the "One Lenovo" mission across all segments for Lenovo partners. He will focus on creating a vision for the future in which Lenovo can help its partners and customers leverage digital transformation to accelerate growth and opportunities. His extensive background in operational, sales, and marketing strategies will be crucial for driving continued velocity through Lenovo's channel.

Cato has transitioned to the role of vice president of business transformation for Lenovo’s Infrastructure Solutions Group (ISG), where he will collaborate with Ashley Gorakhpurwalla, Lenovo’s president of that business. Cato aims to accelerate the impressive growth Lenovo has experienced in its data center and high-performance compute products. This change is pivotal for Lenovo’s strategy as it builds on the company’s strong foundations and focuses on improving the quality of life for individuals and delivering higher productivity for enterprises.

Lenovo Announced Record First Quarter Results

Lenovo recently reported outstanding results for the first quarter of fiscal year 2025/26, showcasing a 22 percent year-over-year revenue increase to $18.8 billion, with net income surging 108 percent to $505 million. This positive trajectory presents a prime opportunity for Lenovo partners. By collaborating with Lenovo, partners can tap into a growing market and implement its hybrid AI strategy to advance AI accessibility. Lenovo aims to further develop personal and enterprise AI products and solutions, while enhancing operational efficiency to drive sustainable growth and improved profitability.

The Best Partner for Intelligent Transformation

For Lenovo 360 partners, this channel chief transition means access to enhanced expertise, resources, and support. McFarland's leadership will focus on enhancing operational efficiency and driving sales momentum through its channels, ultimately leading to improved outcomes for partners and their clients. As the channel landscape evolves, partnering with Lenovo provides you with the world's broadest portfolio of IT solutions to complement your capabilities, address your customers' needs, and drive revenue growth.

Ready to learn more about these exciting developments? Check out CRN’s coverage for all the details!

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