Whether it was Late Night or The Late Show, David Letterman had one of the best talk show bits in TV history with his recurring Top 10 lists. Not to outshine the legendary talk show host, Lenovo has expanded on the popular list presented on Lenovo 360 Tonight by offering its own version that ‘turns it up to 11.’
Here are the top 11 things Lenovo is doing to drive demand in the market.
11. The Carolina Hurricanes NHL Partnership
Building on a 15-year partnership, Lenovo is now the team's official technology partner. Lenovo's technology is used throughout the Lenovo Center to improve fan experiences, streamline operations, and enhance player data analytics.
10. The DreamWorks Collaboration
DreamWorks movies use advanced technology to enhance creativity. Lenovo supplied HPC solutions with NeptuneÔ liquid-based cooling technology to their data center, which increased computing capabilities by 20 percent and reduced cooling costs. Now, as mentioned during Lenovo 360 Tonight, Lenovo can bring this cutting-edge technology from the big screen to your customer's PC screen.
9. The 2025 CIO Playbook
The new global 2025 CIO Playbook surveyed over 2,900 global IT and business decision-makers to provide insights on AI adoption barriers, investment priorities for 2025, and key spending strategies.
8. Lenovo Marketing Campaigns
Game Changers is Lenovo's latest national campaign, designed to highlight AI's practical applications. This initiative, as discussed on Lenovo 360 Tonight, includes resources such as the Smarter for AI Playbook, interactive infographics, and the Lenovo and Intel Transformational Lab. These tools are intended to assist partners in enhancing market penetration.
7. Digital Radio and TV Advertising
Lenovo has developed a formula for success. By converting awareness – through programs such as Lenovo 360 Tonight -- into consideration, they are giving their demand generation team valuable first-party data that results in more and better-qualified leads for partners.
6. Windows 11 Demo Days
Explore the advanced features and security enhancements of the Windows 11 release during a demo day session with Lenovo, Microsoft, and Intel. Visit the Lenovo Partner Hub to learn how effortless it is for your customers to transition to Windows 11 on Lenovo devices.
5. The Lenovo Evolve Small Initiative
This campaign captures customer stories through a unique grant and technology giveaway package, championing minority, disabled, and women-owned small businesses. In the past four years, as spotlighted on Lenovo 360 Tonight, Lenovo has supported over 5,000 businesses, donated $3.6 million, and provided over 750 hours of mentorship.
4. The Life with Machines Video Podcast Series
In collaboration with Emmy-nominated Baratunde Thurston, this series discusses how AI can help us become more human. It is now available on YouTube and various podcast platforms to provide new perspectives on our evolving relationship with AI.
3. Strategic Brand Sponsorships
Lenovo servers enhance fan experiences at the iconic Madison Square Garden and Sphere in Las Vegas. Lenovo infrastructure solutions are also helping Formula One teams harness race car data quickly.
2. A Partnership with FIFA
Lenovo is the official FIFA technology partner for the 2026 FIFA World Cup and the 2027 FIFA Women's World Cup. Lenovo AI PCs, tablets, and servers will power enhanced analytics, provide an improved fan experience, and make the world's most popular sport accessible and engaging for all.
And the number-one way Lenovo is driving demand in the market is through You, Lenovo partners. With a focus on simplification, Lenovo is committed to informing, enabling, supporting, and rewarding Lenovo 360 partners by providing the information and assistance needed to make doing business together easier.
To learn how to take advantage of everything Lenovo 360 offers to help you grow your business, watch the full episode of Lenovo 360 Tonight on demand.