Channel partners rely heavily on IT vendors and their partner programs to provide training and certifications, financial incentives, and sales and marketing support as they engage with AI and other cutting-edge technologies. Robust channel programs foster innovation, expansion, and lucrative opportunities that promise high margins and value.
This was the central theme of a recent Twins Talk Tech Leadership podcast series episode, where Lenovo’s Jeffrey Taylor joined hosts David and Danny Suk Brown to share his experiences building and supporting an innovative global channel strategy.
With over 80 percent of Lenovo’s global revenue going through the channel, its Lenovo 360 global channel framework enables, connects, and grows its partner network. By listening to partners and offering tailored learning paths and certifications, Lenovo isn't just responding to market shifts—they're shaping the future and supporting partners on their journey with Lenovo. They're also set to support partners even further with the recently launched Lenovo 360 for MSPs and Lenovo TruScale.
Harness the Power of Big Data and AI
In an era where big data is often hailed as the "new oil," Lenovo partners are urged to harness data analytics to drive decision-making and create tailored solutions for their clients. Partners can unlock new revenue streams and enhance customer satisfaction by tapping into Lenovo's advanced analytics and full-stacked AI portfolio.
Evolve into a Customer-First Mindset
Lenovo believes that a customer-centric culture must be committed to at the highest level to be adopted by all employees. By building deep relationships with clients, understanding their unique challenges, and providing cutting-edge solutions and services strategically aligned with their business goals, the customer is at he center of everything. Doing so strengthens an organization’s reputation in the market and drives profit.
Provide Smarter Certification and Training
The rapid pace of technological advancement means that skills and knowledge can quickly become outdated. To help partners stay competitive, Lenovo established a series of learning paths, certifications, and curriculum to support partners and become more familiar with different parts of Lenovo's business. Last year alone, Lenovo did 38,000 new certifications across their global partner ecosystem.
Take Your Business to the Next Level
Success in the IT industry is increasingly dependent on strong partnerships. For Lenovo 360 partners, this means not just selling products but building long-term relationships based on trust, innovation, and a deep understanding of customer needs. As the tech landscape continues to evolve, those who can adapt, learn, and collaborate will thrive.
Check out the episode on Spotify or Apple to understand how focusing on your partners can drive long-term growth and success.