As partners look for new ways to engage customers and drive growth, Lenovo is helping lead the way with smarter, more personalized marketing strategies. At Lenovo Accelerate, CRNtv host Sydney Neely speaks with Caroline Scott, director of North America partner and retail marketing, and Milo Speranzo, North America chief marketing officer at Lenovo, about how Lenovo is aligning closely with partners to deliver scalable marketing support. From demand generation to digital optimization, Lenovo is investing in resources and tools that help partners accelerate results while reaching the right buyers more effectively.

Scott and Speranzo highlight the importance of tailored messaging, stronger collaboration and a flexible approach that meets partners where they are. Lenovo’s partner marketing strategy includes a full spectrum of support—from co-branded campaigns and solution-specific outreach to on-demand tools within the Lenovo 360 framework. Whether partners are looking to expand into new verticals or deepen relationships with existing customers, Lenovo is focused on helping them scale faster and smarter.

For more information, visit lenovopartnerhub.com.