At Lenovo Accelerate, CRNtv host Sydney Neely interviews Rob Cato, vice president of North America channel ISO at Lenovo, about what’s shaping the channel today—from emerging opportunities in AI, education, retail and manufacturing to how Lenovo is helping partners build transformational solutions. Cato says resilience defines the current channel landscape, and Lenovo is aligning closely with partners to deliver the right support, strategy and resources.

Cato highlights how Lenovo’s 360 framework is designed to enable, connect with and grow alongside partners. That includes investing in partner success through initiatives like Mission Acquisition and providing consistent, predictable programs through the Lenovo Partner Hub and Solutions Hub. With global IT spending projected to reach $4.7 trillion this year, Cato says Lenovo is committed to helping partners lead with confidence.