With artificial intelligence (AI) integrated into most technologies, solution providers help their customers by effectively scaling and measuring its value for organizations. To achieve impactful results, partners need a clear strategy to make informed, strategic technology decisions and align AI initiatives with their clients' core business goals.
Lenovo assists partners define and articulate the value of AI, linking it with business goals, including how AI can be systematically embedded within the organization, and emphasizing a clear framework for measuring AI investment value.
Lead with Value, Not Tech
Lenovo recommends solution providers start by identifying how AI can drive top-line growth or enhance bottom-line efficiencies. AI can help acquire new customers through targeted marketing and innovative offerings. AI capabilities can address pain points, such as inefficient and repetitive tasks that detract from mission-critical work. It can also improve customer retention and loyalty by creating superior experiences. Understanding these impacts is crucial for positioning AI as a strategic asset that can unlock new paths to business value for your clients.
The value of AI is not static and requires continuous monitoring and systematic measurement. Lenovo emphasizes that solution providers must establish key performance indicators (KPIs) at the outset to track progress and success. Focus on metrics that highlight new customer growth, retention rates, and operational efficiencies. For example, monitor conversion rates and customer lifetime value to assess the effectiveness of AI-driven initiatives. This structured approach ensures that your clients can see tangible results from their AI investments.
Consider the importance of stakeholder impact. Evaluate how AI initiatives impact various stakeholders, including customers and internal teams. High-impact projects address significant pain points, improving satisfaction and loyalty. Lenovo believes that this alignment not only enhances your reputation but also drives business growth for your clients.
Translate AI Technology into Real Benefits
As you guide your clients to move beyond pilot projects and proofs of concept, remember to evaluate implementation complexity. Offer Lenovo’s AI modernization solutions that minimize technical challenges and change management hurdles. Ensure that the necessary infrastructure and skills are in place for successful AI deployment. This proactive planning will ease the transition and better equip organizations to translate the impacts of technology into tangible, quantifiable business results.
Lenovo's white paper, "Determining the Value of AI," is a valuable resource for Lenovo 360 partners eager to leverage AI. It offers insights on aligning AI initiatives with business goals and measuring their impact in a way that resonates with businesses.