The amount of data created, consumed, and stored globally is exploding! The data storage market is primed, and demand for modern enterprise storage solutions in the age of AI is accelerating at never-before-seen levels.
According to Statista, the data storage market is projected to grow at an annual rate of 17.1 percent.1 By 2028, global data creation is expected to reach a staggering 394 zettabytes. As a result of this enormous growth, organizations are increasingly embracing hybrid-cloud architectures—about 90 percent plan to implement such systems by 2027—creating a demand for scalable, high-performance storage options that safeguard critical data and deliver fast insights.
Turn Data Expansion Into Market Growth
The rising tide of data, coupled with the adoption of AI and machine learning, fuels the need for innovative storage solutions. Customers look for solutions that can seamlessly scale, provide flash-speed performance, support rapid decision-making, and safeguard mission-critical data. Meeting these demands can create lasting customer relationships and enable access to premium services that generate sustained, recurring revenue.
Lenovo is committed to helping channel partners capitalize on this expanding market through Lenovo 360 for Data Storage. This tailored pathway offers a clear pathway for partners to grow their storage solution sales and expertise. Designed to simplify the process, Lenovo 360 equips partners with proven, profitable solutions aligned with customer needs. It also provides dedicated sales and marketing enablement content to boost confidence and improve engagement.
Step Into the Future with Lenovo Data Storage Solutions
Lenovo’s storage portfolio features an evolving collection of end-to-end solutions tailored to unleash the power of enterprise AI and data modernization. Lenovo’s data storage solutions provide a new era in performance, efficiency, and security. Designed to address the most pressing data storage challenges and transform data operations, the Lenovo portfolio allows partners to build comprehensive offerings and increase profit margins. Each innovative solution is supported by tailored data storage training and support, targeted sales enablement, and digital marketing resources, all accessible through the Lenovo 360 Solutions Hub.
With Lenovo 360 for Data Storage, you gain the tools and support needed to expand your storage portfolio and turn this data growth into your business growth engine. Visit the Lenovo 360 Partner Hub today and discover how to position your business for success in the data storage market.
1 Statista (2024, November). Amount of data created, consumed, and stored 2010-2023, with forecasts to 2028. https://www.statista.com/statistics/871513/worldwide-data-created/.